Resources Library by ANA

Managing a research company towards standard services and consultancy

In the most recent years demand for services to business enterprises has significantly grown because of various factors. Market research and management consultancy have both profited by this growth but the link between these two services still...

Catalogue: Seminar 1988: Business To Business Research

Author: Carlo Erminero

Company: Demoskopea

June 15, 1988

Research based consultancy for the public sector

This paper is based on 12 years experience of research and consultancy for the UK public sector in 'business markets' - those areas of public policy which are directed at, or derived from, business establishments. Examples of such policy areas are:...

Catalogue: Seminar 1988: Business To Business Research

Author: Andrew Robert McIntosh

June 15, 1988

From agency to consultant

This paper has the appearance of a check list. It might well serve that purpose for a market research agency when composing a more or less standardised offering to the parties in a given marketplace. In the context of this seminar it is meant to make...

Catalogue: Seminar 1988: Business To Business Research

Author: Kees Fiolet

Company: IBM Corporation

June 15, 1988

Standard research products in industrial and professional markets

In recent years in the specialized sectors of B.V.A., I have been confronted with a complex problem common to diverse specific economic sectors. The major aim of the solutions sought was to provide advertisers responsible for advertising budgets very...

Catalogue: Seminar 1988: Business To Business Research

Author: Jean Pierre Ville

Company: BVA Group

June 15, 1988

Usefulness and future of syndicated/standard services in the business-to-business research field

The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this...

Catalogue: Seminar 1988: Business To Business Research

Authors: Jean Oddou, Dominique Vanmarsenille

June 15, 1988

Researchers’ abilities and limitations to become consultants

This paper would address this audience to try to better define with you the role of a breed called "Management Consultants". I will share some ideas with you which I hope will be helpful background to your working group discussions

Catalogue: Seminar 1988: Business To Business Research

Author: Marc de Fraiteur

June 15, 1988

What price consultancy?

This paper is written from the viewpoint of a London-based market research agency which undertakes all types of international market research. The paper is primarily concerned with the opportunities that may exist for the researcher in the middle...

Catalogue: Seminar 1988: Business To Business Research

Author: Michael Wilsdon

June 15, 1988

Possibilities and impossibilities of standard business-to-business research

The paper shows that standard methods in business-to-business research have a very promising future when one looks at the market developments. It will be made clear, however, that these possibilities are only very short-term and that the marketing...

Catalogue: Seminar 1988: Business To Business Research

Author: Dick Heinhuis

Company: Burke, Inc.

June 15, 1988

The emergence of business omnibus services

This paper seeks to describe the conditions which have led to the emergence of various business omnibus services in the UK. It describes the change in British industrial activity which has led to new product development which in turn has led to new...

Catalogue: Seminar 1988: Business To Business Research

Author: Linda Nathan

Company: Marplan Forschungsgesellschaft mbH

June 15, 1988